Senior audience researcher, Jacob Lyng Wieland, The Danish Broadcasting Corporation
Biography: Jacob Lyng Wieland is a Senior Audience Researcher in The Danish Broadcasting Corporation’s (DR’s) research department. His work includes testing television programs and deliver insights into media consumption and media behavior. He is responsible for DR’s GadgetLab that looks into how media technology affects the usage of media and has done extensive work in looking into how new media technology and consumer electronics can be used in research setups. This work has focused especially on how to create research setups based on neuroscience, behavioral economics and technology.
Abstract: The Challenge of Second Screen Measurement
In recent years using another screen device while watching television has been widely discussed. It challenges researchers to understand how much time is being consumed on other devices in front of the television and to what extent the usage is connected to the content being watched. In the following presentation three approaches to understand how much time is spent on second screen and to what extent it has something to do with the content on the television screen will be discussed. During the Eurovision Song contest in 2014 DR tested a method inspired by ‘experiencing sampling’. 50 viewers were prompted up to ten times during the three hours show asking them what they did on social media on smartphones, computers and tablets during the show. Insights from the study did reveal interaction between what is being watched and what is shared on social media. A second approach is in the making. DR is experimenting with another approach based on audio matching. In this approach a smartphone ‘listens’ to what media content is being watched. This allows to prompt viewers with surveys based on their actual behaviour and not claimed behaviour. Viewers can be asked to their second screen activities while they are watching TV, and have done so for a certain amount of time. A third approach is being prototyped. In this approach sensors are attached to remote controls, smartphone, computers and tablets. Based on movement on sensors patterns can be detected and analyzed. This approach could be used to prompt surveys as well based on actual behaviour or indicate how much time second screen usage is taking up from watching television.
Professor, Wei Bu, Institute of Journalism and Communication (IJC), the Chinese Academy of Social Sciences (CASS) and director of the Research Center for Children and Media, based at the IJC of CASS. And NIAS Associate, Nordic Institute of Asian Studies.
Biography: Wei Bu mainly does research on the Communication/ICT for Development and Social Change, children/youth’s use of media/ICTs and their sub-culture, feminist media studies, media literacy education, NGOs and communication activisms, and communication research methodology. She has worked for UNICEF, UNAIDS, UNDP, UNIFEM as consultant on communication, child protection, gender, HIV/AIDS, human trafficking, violence against women and children, and girl’s development. Wei Bu is also active as consultant or volunteer for several NGOs such as Beijing Migrant Workers Home, Power Bass D (a Worker’s Band), the Network against Domestic Violence and the Media Watch.
Abstract: Migrant Workers, Communication, and Cultural Studies
Since 1978, China has begun to reform and open up. Many rural people have entered into the cities for seeking new opportunities. According to national statistics, there are about 260 million rural–to-urban migrant workers in China. They have made great contributions to our country during 30 years, while their socioeconomic status is relatively low, and their political and cultural rights are insufficiently guaranteed. Now some workers’ NGOs have established for promoting their rights through communication. However, what are worker’s media? How do they use media for social change? And how is independent workers’ culture different from mainstream culture? Answers to these questions remain scant in Chinese communication researches. In 2006, we launched an action research project “Marginal Groups and Media Empowerment：A Study on Chinese Migrants” (2007-2013), jointly conducted by Bu Wei ( Chinese Academy of Social Sciences ）and Jack Qiu Linchuan (The Chinese University of Hong Kong ), worked together with about 20 research partners. This talk will introduce this research project, and try to discuss above questions and share some worker’s cultural products (workers’ folk music, workers’ theatre, workers’ MVs) with you.